This Brief is in connection with the Metro newspaper. We were asked to create a transport advertising poster campaign and strap line, that cuts through the visual noise of everyday commuters, to promote the Metro newspaper. Every day of the week, you find thousands of people commuting to work and school using public transport. While travelling there is very little interaction or communication, as most people have their heads buried in their newspapers, catching up on world events and current affairs.They are bringing themselves up to date with all the latest happenings in world news, politics and all the latest gossip from the world of show business and the arts.So my idea is, while your reading the newspaper getting a update on your favourite celebrities, it’s like their sat next to you having a conversation with you commuting too and back from work.
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