British Music Experience

The challenge with this brief, was to develop new concepts and ideas that communicate the full essence and richness of the British music industry. The brief was very open and left us free to approach the challenge from within our own individual area of expertise, playing very much to our own individual strengths. After visiting the British Music Experience in London, my aim was to show that music is very much a 'fun experience'. It involved not only learning all about the history of music, but how much it had developed and evolved over the years. This idea then became the brain child for my design. I wanted to show how far music had evolved and in doing this, I devised the idea of using a famous musician from each era and using that musician in the form of an instrument, enabling me to show how music can be used for learning but also be fun as well as educational at the same time.