Common Ground

This brief we had to brand a coffee shop called 'Common Ground.' The audience was aimed at 25 plus, well educated, design conscious and politically aware. The look I wished to achieve was something, warm, vibrant, friendly and most of all welcoming. I decided to design two logos. The top logo is for the main advertisement and the bottom logo is designed for the take-out cups. Also I've designed packaging for when the customers want to buy some coffee for their house.

Logo-

Takeout Packaging-

Front

Back

Vector Images

These are some vector images of myself that I have done on Adobe Illustrator. I’ve then manipulated them into George Best and Superman.

British Music Experience

The challenge with this brief, was to develop new concepts and ideas that communicate the full essence and richness of the British music industry. The brief was very open and left us free to approach the challenge from within our own individual area of expertise, playing very much to our own individual strengths. After visiting the British Music Experience in London, my aim was to show that music is very much a 'fun experience'. It involved not only learning all about the history of music, but how much it had developed and evolved over the years. This idea then became the brain child for my design. I wanted to show how far music had evolved and in doing this, I devised the idea of using a famous musician from each era and using that musician in the form of an instrument, enabling me to show how music can be used for learning but also be fun as well as educational at the same time.

Metro Newspaper

This Brief is in connection with the Metro newspaper. We were asked to create a transport advertising poster campaign and strap line, that cuts through the visual noise of everyday commuters, to promote the Metro newspaper. Every day of the week, you find thousands of people commuting to work and school using public transport. While travelling there is very little interaction or communication, as most people have their heads buried in their newspapers, catching up on world events and current affairs.They are bringing themselves up to date with all the latest happenings in world news, politics and all the latest gossip from the world of show business and the arts.So my idea is, while your reading the newspaper getting a update on your favourite celebrities, it’s like their sat next to you having a conversation with you commuting too and back from work.