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Tuborg

Brief:

The brief initially wanted us to develop ideas that will build an awareness and understanding of the Tuborg brand based on the theme, “Live unleashed”. The target audience was 18-24 year old adults, who are fun loving, spontaneous and love music.

Solution:

My idea was to design packaging suitable for taking to the music festival, Glastonbury. For the label and packaging, I took inspiration from live music and the whole festival experience. It features a map of the venue, indicating where the main stages, camp sites but also where the Tuborg bars are.

Iphone Application:

Tuborg Gifts:

Advertisement:

Breaking the Ice

The brief was to sell Ice to Eskimos. My initial idea for this brief was to create a game that would be made out of ice. After looking at the different games, I decided that I wanted to create a game of Chess, but in a completely different way. Instead of getting the standard chess pieces, you would have to make the pieces using the ice trays before you could begin the game. The game isn’t all about beating your opponent, it’s about winning before the pieces melt.

Sense of Place

This brief we had to choose a place of our choice. I chose Tim Foster’s a Hair Salon situated in Nottingham. The interior of the salon is designed around the owners personality, “This is my home from home so I wanted it to feel like it”.

The style of his salon has got a 1950’s industry look to it which I wanted to bring forward into my booklet.

The idea for the booklet, was to make the it feel like the viewer felt the real experience of

going into the salon in the palm of their hand.

T-Shirt Design

We designed t-shirt and had a fashion show to raise money to go towards are Degree Show, this was my design

Aviva Advertisement

Aviva wanted to create a campaign to help get 500,000 children from around the world off the streets and back into education. In order to communicate my idea most effectively, I wanted to make the public aware of how children on the streets could be teaching themselves and for them to see it through their eyes.

My campaign is a series of posters, each poster demonstrates a different subjects or activity of how children would use objects around them to teach themselves. The poster reflect a child's everyday timetable at school and how a child on the street would spend their day.

This is how my poster campaign would work when displayed in the public. The campaign works stronger displaying the posters together because it shows the journey of a child living on the street everyday life.

London Underground

Boots Summer Campaign

This is a live brief we did with Boots for their summer 2011 campaign. We worked alongside Jupiter; a Nottingham based company that designs communications for leading brands. I’ve designed a booklet for parents on how to keep their kids safe in the sun, informing them on sun care and the ways of protecting their children. You are then able to flip this over so that the children can enjoy a fun section including different activities to keep them entertained. This will be available behind the counters free of charge when you purchase any sun care item.

Parent's Section

Children's Section