Sunday, 13 March 2011

Aviva Advertisement

Aviva wanted to create a campaign to help get 500,000 children from around the world off the streets and back into education. In order to communicate my idea most effectively, I wanted to make the public aware of how children on the streets could be teaching themselves and for them to see it through their eyes.

My campaign is a series of posters, each poster demonstrates a different subjects or activity of how children would use objects around them to teach themselves. The poster reflect a child's everyday timetable at school and how a child on the street would spend their day.








This is how my poster campaign would work when displayed in the public. The campaign works stronger displaying the posters together because it shows the journey of a child living on the street everyday life.

London Underground





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