Tuborg

Brief:

The brief initially wanted us to develop ideas that will build an awareness and understanding of the Tuborg brand based on the theme, “Live unleashed”. The target audience was 18-24 year old adults, who are fun loving, spontaneous and love music.

Solution:

My idea was to design packaging suitable for taking to the music festival, Glastonbury. For the label and packaging, I took inspiration from live music and the whole festival experience. It features a map of the venue, indicating where the main stages, camp sites but also where the Tuborg bars are.

Iphone Application:

Tuborg Gifts:

Advertisement:

Breaking the Ice

The brief was to sell Ice to Eskimos. My initial idea for this brief was to create a game that would be made out of ice. After looking at the different games, I decided that I wanted to create a game of Chess, but in a completely different way. Instead of getting the standard chess pieces, you would have to make the pieces using the ice trays before you could begin the game. The game isn’t all about beating your opponent, it’s about winning before the pieces melt.

Sense of Place

This brief we had to choose a place of our choice. I chose Tim Foster’s a Hair Salon situated in Nottingham. The interior of the salon is designed around the owners personality, “This is my home from home so I wanted it to feel like it”.

The style of his salon has got a 1950’s industry look to it which I wanted to bring forward into my booklet.

The idea for the booklet, was to make the it feel like the viewer felt the real experience of

going into the salon in the palm of their hand.